Jim Beam is the World’s No. 1 Bourbon. Staying at the top and making history across the globe, from the rolling hills of Kentucky to the beaches of Sydney and bright lights of Tokyo. Seven generations, more than 200 years, countless challenges and one goal: to make the best bourbon in the world. This is Jim Beam.
For the launch of Jim Beam's Red Stag cherry bourbon BLOC+BLUR broke out it's finest catalogue of live music photography. The brief? To infuse the new product line with as much energy, vibrancy and hedonism as the world's biggest festival. Jim Beam selected a series of images to support the Fresh Tracks campaign as well as branding artwork, a national poster series and point of sale imagery. The Red Stag launch and Fresh Tracks campaign was dual branded with Q Magazine and featured point of sale units exclusive to ASDA stores nationwide.
The Jim Beam Red Stag project includes:
MUSIC PHOTOJOURNALISM // PHOTOGRAPHY // PHOTO LIBRARY // NATIONAL CAMPAIGN // DUAL BRANDING // ASDA // Q MAGAZINE // TRANSPORT POSTERS // BAR POSTERS // RETAIL POINT OF SALE // PRINT // DIGITAL //
Photography: Layla Rosheen