PRODUCT PHOTOGRAPHY AND GRAPHIC DESIGN
MIDORI is Japanese for green. The emerald green found in Japanese nature is where MIDORI was born. MIDORI Melon Liqueur’s quality and delicious taste come from the blending of the juices of premium muskmelons — which are extremely rare in Japan. Grown in only one region of Japan, they are incredibly hard to find. Because of this, they can sell for as much as US $20,000 in their first harvest!
The great crew over at Midori and their brand ambassadors approached BLOC+BLUR to roll out a series of national campaigns in association with Oh You Pretty Things champagne and cocktail bars. Working closely with the OYPT mixologists we designed product lines and imagery for Halloween to hero the Midori brand. Product photography, cocktail images, menus and graphics were published across all digital platforms, in-house VT screens and big screen advertising within major Intu Shopping centres in Manchester, Leeds, Newcastle and London.
The Chambord project includes:
CAMPAIGN DESIGN // ADVERTISING COPY // MENU DESIGN // PRODUCT PHOTOGRAPHY // PHOTO RETOUCHING // GRAPHIC DESIGN // DIGITAL DISPLAY // BIG SCREEN ADVERTISING // SCRIPTING // DUAL BRANDING // EVENT PROMOTION //